I’m a product designer focused on creating meaningful experiences through data and insights that elevate human interactions with products.

I’m currently working as a lead designer at Boots UK and based in West London. I’ve been also doing art direction and graphic design for the past 10 years and had the opportunity to work in agencies, client-side, and also as a freelancer for both sides. Previously, I did a 5 years degree in graphic design. Although I love the creativity and expression that visual design provides, I found myself longing for the analytical, research-oriented approach I got from UX design.

Skills

Design

Design, persona, scenario, storyboarding, information architecture, wireframing, prototyping, service, blueprint, workshop

Research

Interview, affinity diagram, think aloud, journey map, competitive analysis, heuristic evaluation, user testing

UI Design

Design system, grids, icons, typography, prototyping, illustration, branding, logotype, conceptualisation, ideation, colour theory, packaging, editorial, digital marketing design, 360 campaigns

Tools

Figma, Maze, XD, Invision, Whimsical, Illustrator, Photoshop, Indesign, Acrobat, Lightroom, Bridge